Reflective artwork André Pielage

Cultural history in the landscape

Across the street from farm Groot Zandbrink at Leusden, an oval-shaped hill with an enigmatic history is visible. Visual artist André Pielage was asked by Vallei Horstee to create a work of art for this hill and the location of the former Zandbrinkermolen that makes the cultural history visible and tangible. On the dark gray silo, the contours of the Zandbrinkermolen and the landscape are executed in a reflective artwork by Andre Pielage. The clouds are reflected in the artwork and make the past and present come together.

A puzzle of 1200 pieces

Iwaarden is responsible for digitizing the design, devising and elaborating the production process, milling the mirrored panel material, plotting stencils for assembly and mounting the mirror parts on the building. The two silo walls of fifteen by fifteen meters are covered by Iwaarden with twelve hundred reflective parts. These puzzle pieces together form the silhouette of the Zandbrinkermolen and the landscape. The reflection of the ever-changing sky in the artwork makes it part of the landscape.

REVU wins two awards during the Sign+ Award 2022

The Sign+ Award is a biennial trade award for the sign and display industry organized by Sign+ Magazine. Iwaarden entered and REVU was nominated in the category: Interior & Architectural Signage.

Last Tuesday evening, October 4th, the award ceremony took place in Musis, Arnhem. There we learned that Iwaarden was the winner in the Interior & Architectural Signage category. 'A project of international stature.' According to the jury. But not only the jury was impressed by our work... Iwaarden also won the publics choice award! A double accolade for our work. 

Also two international prices during the FESPA Awards 2023

The FESPA Award is an international price for sign- and print companies. Each year, hundreds of projects are submitted, divided over 22 categories. Print companies and signmakers from all over the world show their skills, talent, creativity and innovation.

In Munich, Iwaarden won the FESPA People’s Choice Award on 24^th May. From the 210 nominees, André Pielage’s art project ‘REVU’ was chosen as the public’s favorite. We won the Silver Award in the category ‘Non Printed Signage’.