Design and execution of powerful, feminine signing for Maggy's
Client
Design
Iwaarden
Services
Supervise, digitize, produce, mount
Material
Roughmark foil, matt laminate
From a logo at the checkout to a complete signature for the shop; what started as a simple question - ‘can you create a logo at the cash register?’ - grew into a total project in which, together with Maggy's, we managed to capture the shop's identity in every detail. During a tour of the renovated women's fashion shop, we immediately saw opportunities: the logo should not only be visible at the cash register, but subtly and stylishly appear in several places in the shop and on the facade. The result? A continuous concept in which colour, material and positioning perfectly match the interior and the distinct identity of Maggy's.
