The realization of the artwork
For the artwork in the AMC, Scarlett Hooft Graafland travelled to the north of Norway, where she took pictures of the reindeer together with local herders. Iwaarden printed the pictures on transparent vinyl and applied them to the glass walls to make the reindeer visible from both inside and outside. The movements of the reindeer, to the left, to the right, are like a kind of dance. The antlers that protrude above the group and a striking almost graphic element form the coloured dots. You would think the dots are photoshopped in it, but nothing could be further from the truth. The dots are strung on a fishing line and are placed, outside the picture, with poles in the landscape and form the setting of the dance performance.
Take a look at below film for the story of Scarlett Hooft Graafland about the art project.